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Caffè Nero

Caffè Nero

Caffè Nero

As part of Compare the Market's rewards proposition, Caffé Nero was added to expand the meals offering and lean into the coffee space.

As part of Compare the Market's rewards proposition, Caffé Nero was added to expand the meals offering and lean into the coffee space.

As part of Compare the Market's rewards proposition, Caffé Nero was added to expand the meals offering and lean into the coffee space.

The brief

To work alongside and support the launch of Caffè Nero joining CTMs rewards proposition - by translating the TV launch spots, across all in-market customer touch points, creating maximum efficiencies in agency spend.


The context

External Agencies VCCP and Passion created above-the-line TV spots, Radio ads and VOD assets for the initial launch, along with a supporting render.

I lead the internal design team to create email and social campaigns, site updates and app pushes with limited brand assets, to excite, educate and engage with potential customers, creating consistent, cohesive a brand experience throughout the campaign.

Skills shown

  • Project & Brand Management

  • Content Ideation

  • Graphic Design

  • Video Editing & Animation

Skills shown

  • Project & Brand Management

  • Content Ideation

  • Graphic Design

  • Video Editing & Animation

Email

Caffè Nero Launch

Introducing our new partner in a heroic manor

Email One

Super simples - focus on how to redeem with added rewards iconography, breaking down the offer.


Email Two

Testing messaging - leading with a brand campaign approach or straight to prop. Below the fold, digging into the offer details to reiterate and remind.

Overall, option B gave the better click through rate, allowing us to hypothesise that the direct offer is a better approach than the brand lead messaging on email

Website & App

To keep a consistent journey across all touch points, it was important to flush the campaign throughout the site. From Home page to dedicated landing page, I produced both static and animated versions of the hero images and individual modules to create engagement and brand charm.

Home page - phase 2

Alongside the Caffè Nero launch, We were redesigning the the Home and Landing pages of the site. As part of a phase 2, We looked at introducing parallax scrolling to define a specific USP. I used Caffè Nero as an example of what this could look like.

Creating app cards and discount redemption screens

Social outreach

Social - Paid & Organic

TikTok

In line with platform best practice, we created a TikTok that highlighted the benefits of starting your day the right way with a Nero.

Using our toys to create a 'bad morning' only for Nero to fix. I filmed in our local branch, utilising the then trending ASMR sounds.


162.9K views

319 Likes

48 Comments

This was deemed a great success against a benchmark of 100K views

Meta & Instagram

We limit the use of toys to TikTok, so instead we created optimised 8 second videos created by animating our static assets - saving time and money on new video footage. We create various edits to combat 'fur-tigue' and align the sound with similar 80's music for consistency to the TV adverts.

Meta & Instagram

Introducing our new partner in a heroic manor

Email One

Super simples - focus on how to redeem with added rewards iconography, breaking down the offer.

Programmatics

Social - Paid & Organic


As part of the full suite of accompanying campaign graphics and outreach, we also produced a number of adverts across our partnership sites and beyond.

Internal comms

Social - Paid & Organic

Take a look at some of my other case studies…

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