Why?

Work

About

Get in touch

Why?

Work

About

Get in touch

Why me?

Why me?

Why me?

As a seasoned creative with many strings to my bow, I bring a multifaceted approach to guiding teams through the design process. I offer experience, creativity and a safe pair of hands to bring your projects to life and deliver creative excellence.

As a seasoned creative with many strings to my bow, I bring a multifaceted approach to guiding teams through the design process. I offer experience, creativity and a safe pair of hands to bring your projects to life and deliver creative excellence.

As a seasoned creative with many strings to my bow, I bring a multifaceted approach to guiding teams through the design process. I offer experience, creativity and a safe pair of hands to bring your projects to life and deliver creative excellence.

01 | Leadership

As the leader of an in-house design team, I take pride in fostering a collaborative and innovative work environment.

My approach to leadership is rooted in clear communication, empowering team members and cultivating the shared business vision. Encouraging creativity in an ego-less environment, I aim to bring out the best in each team member, ensuring not just individual growth and development, but also the feeding into the collective success of the team's output.

As the leader of an in-house design team, I take pride in fostering a collaborative and innovative work environment.

My approach to leadership is rooted in clear communication, empowering team members and cultivating the shared business vision. Encouraging creativity and valuing diverse perspectives, I aim to bring out the best in each team member, ensuring not just individual growth and development, but also the feeding into the collective success of the team's output.

As the leader of an in-house design team, I take pride in fostering a collaborative and innovative work environment.

My approach to leadership is rooted in clear communication, empowering team members and cultivating the shared business vision. Encouraging creativity and valuing diverse perspectives, I aim to bring out the best in each team member, ensuring not just individual growth and development, but also the feeding into the collective success of the team's output.

  • Effective Communication - Daily design sprints, regular team meetings & cascades etc

  • Problem Solving Skills - Able to step back to look at the bigger picture, finding the best solutions for customers while aligned to business objectives

  • Collaboration - Actively listening and encouraging different opinion, fostering a safe environment across team and stakeholders

  • Adaptability - Working in a fast-paced environment, you have to be as adaptable as possible, able to pivot to evolving requirements, while working within strict timelines

  • Strategic Decision Making - Not afraid to be decisive, I make well informed decisions that ladder back to the overarching strategic goals of the business, cascading any ramifications to the senior exec team

  • Mentorship & Development - Objective setting, PDPs and regular 121s, I work with the team to push for development opportunities, manage expectations and built the design succession framework for a roadmap to promotion within the team

  • Effective Communication - Daily design sprints, regular team meetings & cascades etc


  • Problem Solving Skills - Able to step back to look at the bigger picture, finding the best solutions for customers while aligned to business objectives


  • Collaboration - Actively listening and encouraging different opinion, fostering a safe environment across team and stakeholders


  • Adaptability - Working in a fast-paced environment, you have to be as adaptable as possible, able to pivot to evolving requirements, while working within strict timelines


  • Strategic Decision Making - Not afraid to be decisive, I make well informed decisions that ladder back to the overarching strategic goals of the business, cascading any ramifications to the senior exec team


  • Mentorship & Development - Objective setting, PDPs and regular 121s, I work with the team to push for development opportunities, manage expectations and built the design succession framework for a roadmap to promotion within the team

  • Effective Communication - Daily design sprints, regular team meetings & cascades etc


  • Problem Solving Skills - Able to step back to look at the bigger picture, finding the best solutions for customers while aligned to business objectives


  • Collaboration - Actively listening and encouraging different opinion, fostering a safe environment across team and stakeholders


  • Adaptability - Working in a fast-paced environment, you have to be as adaptable as possible, able to pivot to evolving requirements, while working within strict timelines


  • Strategic Decision Making - Not afraid to be decisive, I make well informed decisions that ladder back to the overarching strategic goals of the business, cascading any ramifications to the senior exec team


  • Mentorship & Development - Objective setting, PDPs and regular 121s, I work with the team to push for development opportunities, manage expectations and built the design succession framework for a roadmap to promotion within the team

02 | Process

A key tenet of my design management is the commitment to delivering high-quality work efficiently.

Building the internal design team from scratch, I've created an end-to-end streamlined process that blends creativity with strategic thinking. From brief surgery to campaign retros - I set clear timelines, efficient workflows, and effective communication throughout. Always working to platform best practice and data driven whenever possible. This not only ensures maximum production efficiency, but also drives brand consistency and creative excellence across the board.

Briefing Process - outlining clear checkpoints and timing plan, to give clarity, manage expectations and drive towards first time creative sign off

Briefing Process - outlining clear checkpoints and timing plan, to give clarity, manage expectations and drive towards first time creative sign off

Briefing Process - outlining clear checkpoints and timing plan, to give clarity, manage expectations and drive towards first time creative sign off

briefing process
briefing process
briefing process

Data Driven Design - research, platform insights and past campaigns shape my creative process

Data Driven Design - research, platform insights and past campaigns shape my creative process

Data Driven Design - research, platform insights and past campaigns shape my creative process

Studio workflow - using monday.com to track the complete lifecycle of a project, collecting studio metrics for better efficiency and aligning to brand guidelines throughout

Studio workflow - using monday.com to track the complete lifecycle of a project, collecting studio metrics for better efficiency and aligning to brand guidelines throughout

Studio workflow - using monday.com to track the complete lifecycle of a project, collecting studio metrics for better efficiency and aligning to brand guidelines throughout

03 | Skillset

With over 20 years in design, I bring a rich and versatile skill set.

My expertise spans across many creative disciplines, through both 'hands-on' design and creative direction emphasising both technical skills and strategic thinking. I specialise in translating problems into visually compelling designs that resonate seamlessly with their intended audiences, be it through larger customer facing brand campaigns, reactive social content, or internal projects.

I'm particularly adept at crafting cohesive brand experiences - orchestrating campaigns across email, programmatics, PPC, and site interfaces, as well as creating engaging social content. My mission is to elevate your brand through impactful design strategies.

In terms of strings to my bow, I have knowledge of digital, motion & animation, UX/UI and print using the Adobe Creative Suite (Photoshop, Illustrator, After Effects, Indesign etc) Figma, Sketch etc

Please look through my case studies for examples in action

Download my CV

Please look through my case studies for examples in action

Download my CV

Please look through my case studies for examples in action

Download my CV

cv download